Auria London has beautiful swimwear collections that are perfect for your summer bucket list. Leveraging. In an attempt to provide actionable advice for as many businesses as possible, I pulled examples of product descriptions from a variety of ecommerce verticals. Score content for SEO to rank 450% higher in Google. In fact, Matt Cutts from Google has even said it's better to leave them blank than to have duplicates. Their products scream uniqueness, but also top of the line. Hone your messaging by utilizing just a few words. What they do is they look at your product picture and scan your product description in order to decide whether they want to read the complete description. They have a lineup that is sexy and attention grabbing with bold colors and body hugging designs. Fashion Brand has been producing high-quality clothes for the past 40 years. Malicious Candle Co. and their Sending Thoughts and Prayers - Infused With Absolutely No Effort candle is a perfect example of how sarcasm can help sell products with a little bit of attitude (or a lot of attitudebut youll need to browse the site to find those product descriptions yourself). Analytical cookies are used to understand how visitors interact with the website. The first thing you see on the page is a non-traditional product name. Candles come in all shapes, sizes, smells, colors, and cases. Or use this fill-in-the-blank template to help with three of my favorite ecommerce product description templates that you can use over and over again to create copy that customers will love. For example, to show a bridal dress on your product page, you can use words like elegant, romantic, alluring, nostalgic, radiant, etc. Raye Rayes first job was as a designer for the womens division of North Carolina-based fashion company, Jones Apparel Group. When we're stuck for words and don't know what else to add to our product description, we often add something bland like "excellent product quality.". We carry a wide variety of colors and styles, including our classic and traditional designs, or you can go with a more trendy design. Application error: a client-side exception has occurred (see the browser console for more information). The designers have made a brand that has clothing for every woman, from curvy women to petite women to tall women and everything in between. You need to speak to their deepest fears, pain points, and desires. You can find phone cases, accessories, beauty supplies and clothing. This is a tricky balance, as sometimes, too much information confuses the reader. Unlike products such as the DeWalt hammer above that require lots of tiny details, items that are particularly unique, growing in popularity, or high in demand dont need all the extra wording. Key Takeaway: Not all product descriptions are created equal, though lots of product descriptions are created the same. But what about the longevity of the vehicle? You will not let them wander around in the showroom hoping they would buy. Women can choose from a wide range of apparel items, including skirts, dresses, pants, shorts, blouses, and even footwear. And while theres a lot that goes into the buying decision process, one of the biggest reasons why shoppers buy your product over others is how you choose to describe it. They recently went from $205.2M to $389.3M revenue in just 365 days and are the third most visited website in the world in the Business Services category. The Raye womens fashion brand was established in 2001 by namesake Raye Raye. Our writers have helped hundreds of clothing businesses drive leads and create conversions all through the power of language. Each product description is a small extension of the Dollar Shave Club brand, even if its out of this world (pun intended). Our dresses are made from lightweight fabric and highlighted with delicate detailing. Day. and take your usual size makes shoppers feel as if they were talking to their friends, not a business. How will it make them feel? With a compelling product description. The most striking contests and posts For example, if you want your brand to be projected as fun, you should look to engage readers with such a personality and a dash of humor. Since 2004 Netgains has been building fashion e-commerce website & running effective fashion digital marketing campaigns for fast-growing as well as established fashion brands. Dont call your product something that only you can understand. Infashuated was founded in 2008. Necessary cookies are absolutely essential for the website to function properly. The lightweight pieces are perfect for stacking or wearing alone. A well-crafted t-shirt product description can be the difference, Have you ever experienced customers asking many questions about a product you are selling through your store? There are also many pieces that are perfect for layering, with both long and short sleeves. However, humor is a tricky thing to balance in product descriptions. Tired of feeling like a square peg in a round hole? Leveraging Fashion eCommerce Marketing services, thousands of new eCommerce websites are popping every day, hence customers today are rather spoiled for choice. Brainstorm a few words or phrases that feel like the essence of your brand. The profile isn't shy about the firm's accomplishments and lets readers dive deeper into the firm's exhibitions, lectures, awards, and publications, all visible on different tabs on the same page. Now I recognize Subaru isn't going to have an "order now" button (it's not a traditional ecommerce site), but the first place buyers go when researching a car is online and so a great product description will make a lasting impression. Save hours with fully automated keyword research. How would it look on the customer? All of our pieces are made with the highest quality materials, so you can be sure that your purchase will last for years to come. The Fashion Brands are the newest and freshest fashion brand that has just been launched this year. If you are looking for a fashionable, traditional hijab that is versatile and stylish, then our Beaded Hijabs Collection is perfect for you. Maybe because you, The way you write your product or service descriptions has a direct effect on your sales figures. From the classic shearling boot to the military-inspired combat boot, we have something for everyone. She has high end luxury lines and has dressed many celebrities that you know and love. Key Takeaway: Youre not competing against every product online. They come in various colors, helping you match your dressing style with your moods. The lines for both men and women are inspired by designers in Australia. They focus on being green, providing quality and practical pieces and is run by family and valued by family. They make functional pieces, that are stylish and made to last. They want to make it fun, and operate their business based on this goal for their customers. While describing each product is doable, we offer professional product description services for a fraction of the market price. When you write a clothing page description to please everyone, you will end up pleasing no one. What I love about Everlane and the way they approach describing this heel (and other products) is that they speak in the language of their customers. Its always a good idea to dress for the occasion, and thats never more true than when it comes to winter weather. Today, Im going to show you ten superb examples of ecommerce websites with product descriptions that sell and how you can replicate their success over and over again. It can also help them see how they fit into the world around them. Cool Instagram bios. 1. Olivia Bossert is a photographer that was born in Switzerland. Each design and collection is composed of quality fabrics and distinguished cuts for pants, shirts and outerwear. We bet you would feel shattered if you attend 100 customers in a physical store and convert only one of them. (although only few retailers do it). These are perfect for work, an interview, or even a casual night out. Key Takeaway: Why do people shop? Characterize Your Clothing Cool and Creative Clothes Description Example Men's Workout Clothing Men's Tshirts Summer Dresses Sleepwear Shoes Suits Swimsuits Evening Dresses Jackets and Sweaters To Wrap Up With a wide range of colors and styles, you will surely find the perfect shoe for any occasion. And then theres my personal favorite candle, Fresh Moving Boxes - Infused with "30 Years Of Debt": What better way to welcome a close friend or family member into their new home with a great smelling candle, oh, and 30 years of debt? Make sure to highlight the features other customers will want to buy. Our superior comfort puts you on the right track for incredible sleep. When writing a description for your clothes, make it reflect your brand personality. description ideas to communicate the products value and the story behind the product to your customer. Show people the ideal versions of themselves. Allbirds Made With Shopify Their new Subaru Ascents product page is handcrafted for their ideal customer: families.[*]. We also offer gift cards for those looking to give a gift to a loved one. Get desperate). You should always look to build an emotional connection between the brand, product, and the customer. Terms of Service. Imagine yourself standing in a physical store at a shopping mall, pitching your products to a customer who has just walked into the showroom. Make a list and keep them handy anytime you're writing. Because you sell more than just clothing. How reverse image search engine is revolutionizing fashion e-commerce, How Influencer Marketing Can Help Your Brand Get Ahead In The Fashion Retail Industry, 8 Ways Online Retailers Can Reduce Returns. They have clothes for all shapes and sizes, and are constantly adding new styles to their collection. While your customers can not touch and feel the product, adjectives infused in the online clothing store description can help them imagine the product. Its about the clothes you wear, the style you wear them in, and the people you surround yourself with. This website uses cookies to improve your experience while you navigate through the website. I particularly love the use of the line or out of the trunk of your car here, as that is highly emotional for lots of entrepreneurs. Launched in 2012, Impressions Online Boutique offers a wide range of apparel to fit any woman's unique sense of style. Melula is a childrens fashion line from Denmark with a focus on shoes. Here are few tips for making for product, For sake of providing a consistent user experience, keep the length and amount of data in the product. I dont know about you, but that immediately makes me imagine hosting a party and this beautiful light hanging above. Located in New Zealand, Thom Morison is a high-end menswear fashion line. These shoes are versatile and can be worn with just about anything. Abir is a data analyst and researcher. It can be the durability of your clothing, the design, the sustainability of your production process, etc. Your description can be longer, but Google will cut it short (see below example). I love being called a fashion icon. Lulu's offers trendy clothes for all occasions. Its a fashion and lifestyle brand made for the bold, authentic and stylish man. This company is located in Dallas, Texas and sells sunglasses in aviator, round and classic styles for men and women. Not Dollar Shave Club. We at Netgains help brand like yourself with our expert. Remember your Brand Personality 5. Talk about the nuances. Those merchants want to know theyre making the right decision. People shop because theyre looking for solutions to their problems. To avoid it, use your focus keyword no more than a few times: Once in the page's URL Once in the product description title Once or twice in the body copy Once in the alt image tag Improve your SEO and include your keyword in your link text, but only if it meshes with the product title. Say what makes your clothes high-quality and beautiful, what types of occasions that clothing works best for, and whether or not its machine-washable. They spend money on inventory, building a website, fulfillment, and marketing to bring people to their website, only to show them products with cookie-cutter descriptions. Often that means telling a story. Its also been shown to break down peoples resistance to being influenced by advertisements.[*]. With dresses, jackets, and skirts, this brand has a little something for everyone. Theres only one element missing from this product description. We want you to feel good about yourself and we want you to feel confident in what you wear. Related Fashion Copywriting Topic: 5 Practical tips to Write Compelling Product Descriptions for your Online Fashion Brand. Looking good is not self - importance, it's self-respect. Cant get enough of all the stylish women? In each section of the Google Home product page, for example, features are described in a creative 5-10 words: Try techniques like rhyming words or coming up with your own unique one-liners to help set your short descriptions apart and give them personality. The Dawn of the Modern Woman Fashion, beauty, and a sense of personal style are all important elements in the lives of women. Lila by Fashion Brand is a trendy and chic clothing line for women. Fashion jewelry is an essential accessory for any occasion. Her collections are timeless, classic and feminine. Home > AI Writing Tools > Product Description Generator > Examples of Cool Product Descriptions for Clothes. With a passion for crafting clothing, you can find your new favorite clothing piece with many designs. Using phrases like All. Our clothes are affordable and look like the designer brands. Here at Fashion Brand, we offer the latest in Fashion for Men, Women, and Children. It is easy to wash, and you wont have to worry about shrinkage! 5. Its designed to be worn all day by the man in demand. Thousands of articles on content marketing with AI. Describe your products accurately. With a feminine scoop neckline and flattering high-low hemline, this dress is easy to wear. What do you want to sound like? Their 2012 commercial has now been viewed more than 25 million times on YouTube alone: The same humor that drove that video to success also drives sales on their website. Moon Choi is based out of New York City, and the designs of this line fit well within the city. Check out her site for editorial work done in a high fashion manner, and read up on her charity work. Create optimized copy for anything you can ask INK. For starters, their website has great functionality and quick navigation. Dress as per the occasion posts Fashion and You They sell outfits, accessories and home decor in the affordable category. Its been growing steadily for years and carries many different brands that feature styles for men, women, kids and babies. Clothing descriptions help customers decide whether or not to purchase the product. It can be perfectly paired with your favorite pair of flats because of its length. If youre starting a food processing company, finding the right name is crucial. Gone are the days when a visitor would order from a website for convenience and lack of choice. Again, imagine they have walked into your physical store and youre selling them your product face-to-face. Do you want to sound young, serious, or classy? And again until you have a finely-tuned description that is fewer than 10 words. Instead, they start with, Greet guests with a warm and welcoming glow.. One important rule though to follow while using adjectives in your product fashion description is that you must put opinions before facts. I want you to be able to wear my clothes with pride. Here's how to write one that works for your business. Product descriptions, along with high-quality product photos, are important for the visitor to decide whether they want to make a purchase or not. Gain an unfair advantage over your competitors with our top-quality ecommerce services. With the changing of the seasons, we want to make sure you have the perfect dress for any occasion. To find out exactly which features are most important to your customers, start with the products reviews: In the example above, the customer cares about the hammer looking new, even after repeated usea great idea to include in future iterations of the product description. These are made of high-grade material that is not only sleek and shiny but also breathable and comfortable. We carry mens and womens clothing and shoes, as well as accessories like hats, scarves, and bags. They want to be able to connect with the product, brand, and what's behind the promise. Use product descriptions to paint a before-and-after picture. Key Takeaway: Humor is a powerful tool to not only help people remember your product over your competitors product but also to make influencing their purchase decision easier. If one product is too lengthy and the other product in the same category has a smaller description, your customers may feel that its not explained well. This hammer features a vibration absorbing grip to improve user comfort and is a light 14oz for a fast swing and reduced fatigue.. The most famous Dior product is the Dior Saddle Bag. Avoid using such self praising phrases and allow your customer to judge the quality themselves from the product pictures and adjectives in your product description. Determine what you want your clothes to say about you, your product, and your brand. Beaded Hijabs The Beaded Hijabs Collection is a line of stylish, beaded head coverings. Product descriptions are your most significant opportunity to engage with your customer. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". All your product descriptions should reflect this personality. Perfect for those who just want to cuddle up with the one they love.. The little differences and features in a product that may seem trivial or boring to you are important to shoppers and help them make purchase decisions. They are made of a lightweight material and are form-fitting to accentuate your curves. Describe how your clothes can make them look like a rockstar, athletic, or even professional. Thus, its even safe to say that by identifying the adjectives that are most likely touch the senses of your customers and influence their buying decision; using those adjectives in your product copy can help you increase the conversion rate of your website. Fashion is an art that is timeless. Fashion pieces for the modern woman that loves color and flattering cuts. Jingna spends her time working in Tokyo and New York City. Do you think of the latest trends? Think of them as the good old-fashioned sales pitch. This will help you marry your product copy with the new trends you discover. What an 'About Us' page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand at the . The reason why product descriptions are so often ignored and not always up to the mark on online stores is that: The good thing is that with increasing maturity of Social Media channels via Social Media Marketing Services, you no longer have to write spammy product descriptions to seduce Google. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. And then say Its fun, let the product picture and words say that. But theres another type of ideal Subaru shopper that their team has discovered over the yearssparking a new wave of creative product campaigns Dog lovers. For example, to show a bridal dress on your product page, you can use words like elegant, romantic, alluring, nostalgic, radiant, etc. New Look. These cookies will be stored in your browser only with your consent. You can find comfortable classic pieces with a fashionable and up to date twist for the all american man. Womens Handbags Womens Purses Womens Wallets Womens Jewelry Womens Belts Womens Scarves Womens Sunglasses Womens Handkerchiefs Womens Hats. With a focus on creating timeless, sustainable and wearable pieces, they make all of their clothes in Los Angeles. The designs are stylish and fashionable and come in a variety of colors. Come into our store and take advantage of our friendly customer service and expert fitters. From comfort to warmth, what you wear in bed is essential for improving your quality of sleep. Start feeling the pain and train your brain to see visitors as real people walking into your showroom and youre talking to them. How does the clothing or accessory look? But customers want an emotional connection. For the active and confident woman, Harper and Sky is trendy and has a chic style for athletic and active women. The reason why product descriptions are so often ignored and not always up to the mark on online stores is that: influence search engines, not the customers. Description. Back To Top I want to be your go-to clothing designer. Their goal was to not only create durable footwear, but to have styles that fit into many occasions. In fact, your product description is arguably your best opportunity to provide the heart and soul of that in-store experience for online shoppers. Our selection of products includes necklaces, earrings, bracelets, and rings, so you can find the perfect accessory for any outfit. These are custom-built suits for game-changers. Her lines have been a part of fashion weeks in New York and Paris. He has an impressive portfolio of work thats featured in high end fashion magazines and has worked with many celebrities. Do you want professional Local or National SEO for your eCommerce Fashion Retail Business? 3. 2023 Site Builder Report Gone are the days when a visitor would order from a website for convenience and lack of choice. So when you're getting started writing this description, it's a good idea to list out the basic information that you'll need to include. We carry brands like Nike, Adidas, and more. Theyre made of the most durable materials and are superbly dense to keep you warm even on the coldest nights. With advanced moisture-wicking technology and quick dry design, youll have your shirt ready to wear right after your workout. The Taste of Home line has the perfect clothing for any occasion. Emphasizing your shape in all the right places, with our sleepwear, you dont have to sacrifice style for comfort to us, its the same thing. Key Takeaway: Write product descriptions in the natural language of your target customer. This company has a luxurious and high fashion vibe, hence the name. They beat you to the point and take away the shallowness with sarcasmalmost poking fun at themselves. Learn from those that do humor right like Dollar Shave Club. Keep it Simple 4. A hammer vs. hammer, for example. Thats why, Are you looking for the perfect name for your new snack store? Use basic words that your target audience will understand. Consider the tone of your voice when you describe your product vividly to your customers. Get My "Ideal You" Product Description Template. Dawn of the Modern Woman is committed to providing a safe space for women to explore themselves and their identities. You may have heard of Naomi Campbell, the supermodel and fashionista with a strong personality. The clothes we offer are designed with comfort in mind, so you can look great and feel good. are ignored by retailers is that there is no human touch involved in an e-commerce transaction. Their product descriptions match their style: sassy, yet classy. Im a new designer on the scene, but I am dedicated to bringing you the best quality clothing you can find. Again, it shows you how itll change how you stand and how that will affect your life. Source: @tikatheiggy. You also have the option to opt-out of these cookies. If you want your brand to be fun, you should use such a personality and a dash of humour to engage readers. If so, our suits are the perfect fit. Cents of Style brings you a wide range of trendy shoes, beautiful scarves, and statement-making jewelry, all at affordable prices The product description was so detailed, I had to get a close-up with a second screenshot: One major component that makes Patagonias product descriptions so compelling is that theyre not afraid to speak in outdoor industry jargon. They are unmatched in sophistication and style. Theyre not done there, however: If you still arent convinced that this car is perfect for families, they have more to tell (or should I say sell), complete with a photo of the products spaciousness to match. Growing year on year, online retail is becoming an increasingly important part of the economy. They have a large collection of adorable pieces that can both complete and accent your current wardrobe. If one product is too lengthy and the other product in the same category has a smaller description, your customers may feel that its not explained well. You can find items for men ranging from basic tees to outerwear. Shopify has that covered as well: Notice the line no design skills needed. This helps to immediately calm any fears business owners might have about creating a website. Often the art of writing a great product description that sells the product lies in the ability to describe the little things that make all the difference. We have created our line with a simple, yet elegant design that will be sure to catch the eye of anyone who lays eyes on it. Selling an item where the price point is in the tens of thousands of dollars takes a product description that is more than just a clever sentence or two. Evening events are prime time for fashion. The line offers a variety of casual styles, from skirts to denim to pants. If you wear things you adore, you look better.
